Success Stories
Forum Research has been active in the world of marketing research and consultancy for over 35 years. In these 35 years we have worked with a small team of experts on numerous Dutch and foreign organizations in the field of marketing, business innovation, experience and human behavior.
Antares
Antares uses Forum's research to gain insight "behind the front door" and develop a deep understanding of resident experience. These insights lead to improved livability and targeted actions on new construction, sustainability, and social cohesion.
View caseArgenta
Argenta strengthens its relationships with independent advisors through deep listening and strategic collaboration, leading to more targeted services and stronger partnerships.
View case'S-PORT
Forum helped 'S-PORT gain insight into the motivations and barriers for physical activity, with nature, nostalgia, a little nudge, and moving together as effective triggers for increasing activity.
View caseNummereen Kinderopvang
Forum developed an innovative method for Nummereen to improve work experience at both the overall and team levels, using smart open questions and AI, leading to deep insights and targeted actions.
View caseEquipe Zorgbedrijven
Equipe Zorgbedrijven strengthens the market position and brand awareness of Xpert Clinics and Velthuis Kliniek through innovative research, enabling targeted campaigns and processes that enhance visibility and deliver smarter, better care for patients.
View caseEnvida
Envida puts people first. Forum Research moved away from the conventional path, giving employees a voice and fostering a listening approach with deeper dialogues.
View caseZilveren Kruis
Zilveren Kruis is working with Forum Research to understand the gap between actual price and perceived price, while also strengthening the emotional value of their brand.
View casealbelli
What motivates someone to create and order a photo book? Based on our international needs and motivations research, albelli has refined its services and value propositions.
View caseWoonbedrijf
Woonbedrijf has placed resident experience at the center, collecting resident stories through Forum’s innovative experience research. These stories are now used for targeted decision-making and neighborhood improvements.
View caseDELA
We uncover the unconscious motivations of funeral guests. Using innovative techniques, we provide DELA with concrete insights to refine their services at each funeral location, ensuring a meaningful farewell for everyone.
View caseMunicipality of Breda
Municipality of Breda is using AI to uncover unconscious needs of residents in the redesign of the Galderse Meren, focusing on creating an inclusive and attractive public space.
View caseTriodos Bank
Forum supports Triodos Bank with continuous customer experience research, where emotions and feedback are analyzed using AI to develop deeper customer relationships and be truly meaningful.
View caseAvéro Achmea
Avéro Achmea strengthens relationships with intermediaries through open and in-depth listening, supported by Forum. This approach leads to improved services and sustainable, successful collaborations.
View caseZorgDomein
Forum and Martin & Lewis helped ZorgDomein develop a new brand strategy based on customer needs research, and they continuously monitor brand perception through the Customer Experience Index (CXi).
View caseProRail
ProRail improved collaboration with transport operators through a needs assessment, which shifted the focus to shared goals and co-creation, leading to a stronger, future-oriented relationship.
View case"Forum measures what moves people."
