Success Stories
Forum Research has been active in the world of marketing research and consultancy for over 35 years. In these 35 years we have worked with a small team of experts on numerous Dutch and foreign organizations in the field of marketing, business innovation, experience and human behavior.
Woonbedrijf
Peaceful and undisturbed living, that is the resident-centric ambition of Woonbedrijf! Forum developed an implicit resident experience research study, in which we use open-ended questions to collect residents' perceptions. Using text analysis we extract concrete and actionable information.
View caseDela
We understand the subconscious motivations of funeral guests and continuously listen to their experience. This provides DELA with actionable insights to refine funeral locations and services based on guest needs, improve the guest experience, and build on DELA's success.
View caseMunicipality of Breda
In order to achieve the objectives for energy transition, it is important that the City of Breda gets homeowners to invest. Forum Research collected the motivations and barriers of homeowners. This provided crucial information for success!
View caseTriodos Bank
Customers who choose Triodos Bank do so very consciously. Triodos Bank realizes that every customer interaction is an opportunity to perpetuate the customer relationship. With continuous implicit customer experience research, Forum provides the necessary information to further develop the customer relationship.
View caseAvéro Achmea
The insights from implicit experience research in the intermediary distribution channel also lead to a strengthened relationship with the intermediary and increased distinctiveness.
View caseZorgdomein
Thanks to Forum's needs and motivations research, ZorgDomein understands better than ever what deeply drives healthcare providers. These insights form the basis for repositioning ZorgDomein and for making the shift from a functional to an emotional customer relationship.
View caseProRail
ProRail, via the understanding gained from needs and motivation research among rail carriers, found the opening to fundamentally rethink the relationship with those carriers. Together, they are now building the future of the Dutch railroad system.
View casealbelli
What drives someone to create and order a photo book? Based on our international needs and motivations research, albelli refined both its services and value propositions.
View case"Forum measures what moves people."
