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Our approach

The vast majority of our decisions are made based on intuition

Our intuition has a greater influence on our actions than most think. We often attempt to rationalize our actions and the choices we make. However, human behavior is arguably influenced more by intuition (emotional aspects) and much less by their cognition (conscious thought).

As rationally driven organizations, we need to start paying more attention to emotions and the factors that drive behavior. Forum Research knows what moves people. Our neuroresearch methodologies allow us to tap directly into the intuitive system. We help you develop new propositions or positioning and we deploy our methods to evaluate existing propositions, relationships with customers and employees, or for evaluating customer and employee journeys.

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Needs and motivations research

Understanding needs, beliefs and motivations about a product or service that are present within your target audience, lays the foundation for the development of a new proposition, new service or refined positioning.

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Emotional experience research

In the operational phase, a consistent customer experience is essential for building an emotional connection (loyalty). We evaluate existing services, relationships or customer journeys with experience research in which we use text analysis to measure and interpret customer emotions.

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Employee Experience

Work happiness and a positive employee experience contribute significantly to benefits like increased productivity, enhanced creativity, reduced absenteeism, and the retention of talent. To gain insight into the work experience, start by listening to your employees. Our research provides insight into both the rational and intuitive factors that determine employee experience. Read more here!

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Living experience research

Many housing associations and municipalities are putting the resident at the center of their goals and mission. Encourage them to take the next step in making the organization people-oriented. It is important to also align the measurement model to fit these people-oriented objectives. From asking questions to listening! Yet, this does not happen yet in practice. Read more about our approach.

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"We always try to tap the intuitive system, as intuition is almost always dominant."

- Yvette van der Weele, Forum Research -