Forum Research

Know what drives people

Understanding and predicting behavior requires in-depth research. Gain insight into people's emotional experiences and subconscious needs and motivations.

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Forum Research

How do you ensure that you make an emotional connection with your target audience, and reach their souls? In a world that is overloaded with stimuli, it is becoming increasingly difficult for brands and organizations to reach people and connect with them. And if you succeed, how do you ensure that this connection lasts? And how do you differentiate yourself from other organizations? To ensure that both your customers and your employees continue to choose you, organizations must improve their understanding of what actually moves people.

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Greater control over behavior

Customer and employee behavior is at the heart of every organization's success. But how do you gain insight into your customers' decision-making processes? Why does one employee stay and another leave? Why does one participate and the other shrug their shoulders?

Forum knows what drives people. The vast majority of choices we make are based on our feelings. We call this intuition. The challenge here is that intuition originates in our subconscious brain. Forum has developed neuroresearch methods that tap directly from this subconscious brain. We identify the factors that give you more control over the behavior of your customers.

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“Organizations and marketers need to become more aware of what drives their target audience. This provides the foundation for greater control over customer behavior and growth.”

- Mark Stohr, Forum Research -

About Forum Research

Forum Research is the expert when it comes to making complex issues of human behavior understandable and manageable. With over 35 years of experience, our seasoned team continues to lead the world of market research with innovative methods. With our neuroresearch methodologies, we reveal the emotional experience and the underlying subconscious needs and drives of people. We translate these into facts and figures and actionable advice with clear tools to guide choices and behavior.

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Greater success with happy customers


Peaceful and undisturbed living, that is the resident-centric ambition of Woonbedrijf! Forum developed an implicit resident experience research study, in which we use open-ended questions to collect residents' perceptions. Using text analysis we extract concrete and actionable information.

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ProRail, via the understanding gained from needs and motivation research among rail carriers, found the opening to fundamentally rethink the relationship with those carriers. Together, they are now building the future of the Dutch railroad system.

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We understand the subconscious motivations of funeral guests and continuously listen to their experience. This provides DELA with actionable insights to refine funeral locations and services based on guest needs, improve the guest experience, and build on DELA's success.

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Municipality of Breda

In order to achieve the objectives for energy transition, it is important that the City of Breda gets homeowners to invest. Forum Research collected the motivations and barriers of homeowners. This provided crucial information for success!

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Triodos Bank

Customers who choose Triodos Bank do so very consciously. Triodos Bank realizes that every customer interaction is an opportunity to perpetuate the customer relationship. With continuous implicit customer experience research, Forum provides the necessary information to further develop the customer relationship.

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Avéro Achmea

The insights from implicit experience research in the intermediary distribution channel also lead to a strengthened relationship with the intermediary and increased distinctiveness.

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Thanks to Forum's needs and motivations research, ZorgDomein understands better than ever what deeply drives healthcare providers. These insights form the basis for repositioning ZorgDomein and for making the shift from a functional to an emotional customer relationship.

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