Avéro Achmea
Avéro Achmea is a brand within the Achmea group for intermediary sales of non-life and income insurance. The relationship with the intermediary is an important success factor for Avéro Achmea. Forum Research has taken up the challenge to support Avéro Achmea in getting closer to the intermediary and increasing loyalty.
Open interviews
We started with open interviews to listen to and understand what is going on and how intermediaries experience the services of Avéro Achmea and its competitors. We now structurally monitor the experience of the intermediary towards Avéro Achmea. Various departments and account managers are using the insights from this research to improve the relationship with the intermediary.
"This move makes us as Avéro Achmea take another step forward. We do this together with Forum in positive cooperation, where they think along openly and proactively with solid reports, nice tooling and expertise."
