albelli – Refining Value Propositions Through Customer Needs Research
albelli is an international player in the photo products market. albelli photo books can be found in many living rooms, serving as a tangible memory of joyful moments or even sad events for many households. However, albelli's playing field has changed significantly in recent years, with new competitors challenging the market leader.
From Customer Motivations to Enhanced Value Proposition
What motivates someone to create and order a photo book? To uncover this, Forum conducted an international needs and motivations study. This research revealed the international consensus on customer needs and where these needs arise in the customer journey. The results were surprising! For albelli, this prompted them to further refine their current services and value propositions.
“Very pleased with the collaboration. The research results are now a first step for us to focus more on the emotional side of the brand, so we are at the start of an exciting journey!”
