albelli
albelli is an international player in the field of photo products. The albelli photo books can already be found in many living rooms and, for many households, they form a tangible reminder of beautiful moments or sad events. But the albelli playing field has changed significantly in recent years. New competitors are challenging the market leader.
Needs and motivations research
What motivates someone to create and order a photo book? To find out, Forum Research conducted an international needs and motivations study. This revealed what international consensus exists in customer needs and where in the customer journey these needs play a role. Surprising results! A reason for albelli to further refine their current services and value propositions.
"Very happy with the collaboration. The results of the survey are now a first step for us to focus more on the emotional side of the brand, so we are at the beginning of an interesting journey!"
