Know what drives people

Understanding and predicting behavior requires in-depth research. Gain insight into people's emotional experiences and subconscious needs and motivations.

Our approach Introduction

Forum Research

How do you ensure that you make an emotional connection with your target audience, and reach their souls? In a world that is overloaded with stimuli, it is becoming increasingly difficult for brands and organizations to reach people and connect with them. And if you succeed, how do you ensure that this connection lasts? And how do you differentiate yourself from other organizations? To ensure that both your customers and your employees continue to choose you, organizations must improve their understanding of what actually moves people.

Greater control over behavior

Customer and employee behavior is at the heart of every organization's success. But how do you gain insight into your customers' decision-making processes? Why does one employee stay and another leave? Why does one participate and the other shrug their shoulders?

Forum knows what drives people. The vast majority of choices we make are based on our feelings. We call this intuition. The challenge here is that intuition originates in our subconscious brain. Forum has developed neuroresearch methods that tap directly from this subconscious brain. We identify the factors that give you more control over the behavior of your customers.

Our approach

Forum Reserach - Large Image - Homepage 1 (WebP)

“Organizations and marketers need to become more aware of what drives their target audience. This provides the foundation for greater control over customer behavior and growth.”

- Mark Stohr, Forum Research -

WATCH VIDEO

About Forum Research

Forum Research is the expert when it comes to making complex issues of human behavior understandable and manageable. With over 35 years of experience, our seasoned team continues to lead the world of market research with innovative methods. With our neuroresearch methodologies, we reveal the emotional experience and the underlying subconscious needs and drives of people. We translate these into facts and figures and actionable advice with clear tools to guide choices and behavior.

About us

Forum Reserach - Large Image - Homepage 2 (WebP)

Greater success with happy customers

Woonbedrijf

Woonbedrijf has placed resident experience at the center, collecting resident stories through Forum’s innovative experience research. These stories are now used for targeted decision-making and neighborhood improvements.

Envida

Envida puts people first. Forum Research moved away from the conventional path, giving employees a voice and fostering a listening approach with deeper dialogues.

Dela

We uncover the unconscious motivations of funeral guests. Using innovative techniques, we provide DELA with concrete insights to refine their services at each funeral location, ensuring a meaningful farewell for everyone.

Municipality of Breda

Municipality of Breda is using AI to uncover unconscious needs of residents in the redesign of the Galderse Meren, focusing on creating an inclusive and attractive public space.

Triodos Bank

Forum supports Triodos Bank with continuous customer experience research, where emotions and feedback are analyzed using AI to develop deeper customer relationships and be truly meaningful.

Avéro Achmea

Avéro Achmea strengthens relationships with intermediaries through open and in-depth listening, supported by Forum. This approach leads to improved services and sustainable, successful collaborations.

Equipe Zorgbedrijven

Equipe Zorgbedrijven strengthens the market position and brand awareness of Xpert Clinics and Velthuis Kliniek through innovative research, enabling targeted campaigns and processes that enhance visibility and deliver smarter, better care for patients.