Neuromarketing agency: insights from research
Forum Research is a neuromarketing agency that uses research to help organizations make better choices. If you want your product, service, or organization to connect better with your target audience, you need to better understand their world. It is important to delve into the things that move your customer or prospect. The challenge is that the vast majority of the choices we make are formed in the intuitive subconscious brain. When we ask people directly what moves them, we don't get the right answer. Forum has developed innovative research methods where we tap directly into this intuitive brain.
Neuromarketing research
Understanding the processes and factors involved in the subconscious brain requires a specific approach. Using neuromarketing research, we directly address the subconscious brain. Whether you are doing neuromarketing branding, positioning, or activation, we start our research with open listening where we use association techniques based on images. These association techniques trigger the intuitive brain and help people describe, using metaphors, what is going on in their heads. From people's responses and stories, we then use our neuromarketing research to extract what emotions people experience around a brand, product, service, or organization and what causes these emotions. So no checklists or statements, but open listening is the key.
Better choices with neuromarketing research
At Forum Research, we aim to provide businesses with better insights through qualitative and quantitative research in the field of neuromarketing. With our research, we address the subconscious brain, where most of our choices and behavior originate. We apply this in numerous fields of work. Whether it is about how to use neuromarketing to make Amsterdam a more attractive place to live or recreate, to discover the needs of your target audience when positioning a new product, or to improve customer satisfaction or customer loyalty at your organization, we always start with open listening and implicitly measuring experience. With a super short questionnaire, we provide a very rich result!