Improving Market Position of Equipe Zorgbedrijven
Equipe Zorgbedrijven, with the brands Xpert Clinics and Velthuis Kliniek, aims for a stronger market position and increased brand recognition. Forum conducted a brand awareness and image study using innovative methods to measure brand positioning. Instead of traditional surveys, short and associative questionnaires were employed, providing the clinics with better insights into how their brands are perceived.
Delivering More Value to Patients
The results of this research provide valuable tools for Equipe to position itself more effectively in a competitive market. This enables Equipe to increase visibility through targeted campaigns and improved processes, helping them achieve their ambitions of delivering smarter, better care.