ZorgDomein
ZorgDomein helps healthcare professionals find, choose and arrange care. Using a digital platform, ZorgDomein connects healthcare professionals with each other and with their patients. ZorgDomein has the ambition to be a partner for healthcare providers by supporting them in providing the best possible care for their patients. Concretely, this involves shifting from a functional to an emotional connection with care providers, in which no longer the digital platform but the customer experience is central.
Customer needs research
Working closely with ZorgDomein and strategic communications agency Martin and Lewis, we conducted customer needs research, to identify the needs and drivers of caregivers, as input for the strategic repositioning. In addition, using our neuro research techniques, we listen very regularly to various customer groups. In doing this, we determine the development in customer experience and customer loyalty, and we advise ZorgDomein on how to take the next steps in their ambition.
"We are becoming more and more attuned to each other as a team. One person delivers a cross, the other heads it in. The report is the concise version of heaps of insights that we really should understand even better."
