Better insights with an innovative market research firm
Good research starts with choosing the right market research firm. You're looking for a market research company that studies your organization and your market and works with you to uncover the insights that determine success. Numbers are not enough. You want to discover the factors that really determine the choices your customers and prospects make and specific advice on how to influence those choices.
At Forum Research, you've come to the right place for this! We are a market research company that has developed neuro research methods that provide better insight into your customers' choice process. We do this by applying insights from the field of behavioral economics.
Qualitative research firm
Understanding the choices your customers make initially requires a qualitative research firm. Customers are just like people. In the choices we make, we are all strongly guided by our needs and motivations. Gaining insight into the needs and drives that are at play in the context of your market and your product requires qualitative research. Forum Research is a qualitative research company that has conducted needs research in numerous markets; both B2C and B2B and in profit and not-for-profit markets. We would like to take you through our approach and relevant cases we have conducted.
Research firm for quantitative experience research
Forum Research, however, is more than a qualitative research firm. We don't stop at qualitative research but have in-house methods to quantify or translate the results from a needs assessment into a quantitative customer experience survey. This customer experience research goes a step further than the well-known customer satisfaction survey or an NPS measurement. We would like to take you through the differences between these methods and the importance of experience for the choices your customers make.
You can conduct a customer experience survey once a year, several times a year, or even continuously. This depends on the priorities of your organization and the nature of your services. And of course, budget also plays a role here.
We set up the survey in close collaboration with your organization, conduct it, and upon completion we give you concrete recommendations to improve your customers' experience and increase your organization's success.