Antares: Residents at the Heart of Strategic Policy
Antares strives to find an optimal balance between providing affordable housing and maintaining financially sound policies. With the concept of "public entrepreneurship" launched in 2023, Antares actively seeks ways to offer affordable homes while remaining financially sustainable for the future.
Insights Behind the Front Door for Targeted Action
Forum conducted an innovative experience study where residents openly shared their experiences without predefined themes. This method enables Antares to "look behind the front door" and gain a deeper understanding of what truly matters to residents. Through AI analysis, these stories were transformed into actionable insights.
The research provided Antares with valuable insights that extend beyond just maintenance or amenities: it emphasized residents' experiences and their relationship with the surrounding environment. It confirmed that investments in livability, such as green spaces and neighborhood initiatives, are just as important as physical home improvements. The results have been translated into concrete action points that will guide Antares' strategic, tactical, and operational decisions regarding livability, new construction, renovations, sustainability, and community participation.
This approach enables Antares to achieve both its social goals and financial stability, while fully addressing the needs of its residents.
“What the research has revealed is that residents' sense of well-being is largely determined by their surroundings, not just their own homes. It’s mostly about the environment: interactions with neighbors, cleanliness, and safety.”
