Zilveren Kruis: Strengthening Emotional Brand Experience and Price Perception
Forum Research conducted an innovative qualitative and quantitative study for Zilveren Kruis, leveraging insights from behavioral psychology. Instead of following conventional methods, a unique approach was used that uncovered both conscious and unconscious customer needs. The associative questioning and the triggering of emotional responses created significant impact and yielded valuable insights.
Improving Price and Value Perception
These insights not only helped Zilveren Kruis better understand their price perception but also reinforced their mission: bringing health closer to everyone. The research revealed areas for improvement to strengthen emotional connections with customers, perfectly aligning with the societal impact Zilveren Kruis aims to achieve. The results provided guidance for strategies to enhance the customer experience and strengthen the brand's value perception, which is essential to Zilveren Kruis’ ambition to support healthy lives.