Communication research
Communicating clearly and understandably is crucial to the success of your organization. For example, when you want to market a new product, inform your customers, or involve employees in an initiative. When you are working with a communication style or strategy every day, there is a danger of becoming blind to the effect of your communication. Even the most adept communication experts are often "infected" with internal knowledge, making it difficult to assess the reader's level of knowledge or estimate what triggers the reader to take action.
Test communication in advance
Communication research prior to sending out communication ensures that you are sure that your mail, letter, online text, or brochure is having the right effect. Every day, millions of letters and e-mails are sent to customers, without knowing exactly if and how the recipient will respond. Forum Research has developed an online communication tester (ReMark!) that allows you to pre-test your communication very easily and efficiently. No one can better judge whether your message is clear and appealing than your target audience. Using our communication tester ReMark! you will get concrete insights into the understanding, appreciation, and effectiveness of your communications. We make your target audience digitally mark parts of your communication that they like or dislike. We also ask some additional questions and include in our communication research what feeling is associated with the communication expression, using an associative open question.
Communication research with ReMark!
Examine your communication with the help of our communication tester ReMark! Based on your requirements, we create a questionnaire suitable for pretesting different types of communication. If you have communication materials you want to research, you can easily start a pretest within five minutes. Invite your own clients, or use the panel of our research partner. Get results within a day and start working immediately to improve your communication based on the concrete input from your target audience.